Content & Cuppas

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September is here and if you’re anything like me, you’ve got that start afresh feeling: you want to get down to business and crack on with all those little things you’ve let slip over the summer – those blog posts, social scheduling and newsletters – before the word beginning with C arrives. That’s Christmas not the other C word for any of you who’ve just spat your tea out while reading this!

One of the things I’ve found really important when doing 1-2-1 content sessions is that we all need accountability: someone to check-in and remind us what we’ve wanted to do.

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And that’s why I’m announcing (trumpet fare please!) Content & Cuppas: a monthly meet-up, where over your preferred brew (is it wrong I’m already on the hot chocolate?), we’ll get together, with a small group of likeminded ladies to plot and plan your content for the next month. Giving you fire in your belly to actually just GET IT DONE.

If you wanna up your content game (i.e your social posts, blogs, newsletters and PR) but don’t know where to start or y’know have the budget to hire someone to do it, join me (consider me your content fairy godmother, if you like!) and some other amazing ladies for Content & Cuppas on Weds 18th Sept in central Hove between 10:30am – 12pm.

Tix are £15 and can be booked by emailing me: shelley.welti@gmail.com (I’ll also let you know the location too!). 

Hope to see you there!

My Instagrammer’s Guide To Brighton is in 91 Magazine!

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You know me; I absolutely love writing, Brighton and supporting small,  creative businesses, so when I was tasked with penning (or shall I say typing) an Instagrammer’s Guide to Brighton for indie homeware and lifestyle title, 91 Magazine, I jumped at the chance!

On a side note, 91 Magazine is one of my fave reads and is especially worth having a nice cuppa with if you’re a maker or own a physical or digital store, as it’s full of lovely people and things! It’s a mag worth reaching out to, too, y’know if you’re thinking about your own PR, as they’re so supportive of makers and shopkeepers.

Anyway back to me (!).. I’m pleased to say that the guide is now live and can be viewed here > https://91magazine.co.uk/blog/2018/3/14/an-instagrammers-guide-to-brighton, so go feast your  eyes and lose yourself in the loveliness of as many of Brighton’s most beautiful spots as I could squeeze into one article! I’ll see you over there.

Just Launched: Content Planning & Creation Sessions

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A few months ago, I was asked by a potential client if I could sit with her to get all of her ideas that she’d had for her social media and blog content out of her head and down on paper – for us to be able to plan and, here’s the killer thing – actually write them, rather than stay swirling around in her mind, while she focused, on y’know; running her actual biz.

Since then, I’ve had other clients approach me asking for similar sessions and as I’ve loved doing them so much, I’m pleased to say that I’ve just launched three different options, for a variety of needs and budgets.

My Power Hours, Let’s Do It and Content Queen sessions (two hours, four hours and a full day) focus on idea generation and getting those social media and/or blog posts written and PR campaigns planned, perfected and D-O-N-E.

These sessions can be one-offs or as regular as you’d like – all depending on preference and how much content you’d like to get out there. For example, one client has booked me for six full day sessions – which will see us working together one day a month for six months, in essence; creating six months’ worth of content! Not bad for one day a month, eh?

Feel free to check out my new Content Sessions page and drop me a line if you’d like to chat about how we could make these work for you. I’m already excited to get cracking!

Of course, if you have any other ideas for sessions/ workshops that you’d like me to run, tell me and they might just happen!

Social Media & PR Workshop for Brighton Creatives

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I’m absolutely delighted that I’ve been asked to hold ANOTHER (yes another one!) social media and PR workshop for creative biz owners, at The Stanley Road Store.

So if you’ve decided 2018 is going to be the year you face your social media fears, or plan to take on the world – or y’know need a bit of advice on how to contact magazines to tell them all about what you do, in a non-cringey way – come along!

The latest workshop will take place on Wednesday 17th January (7-9pm), and we’ll cover the following:

– How to use social media effectively for your unique business.
– Developing your tone to connect with potential customers, other creatives and influencers.
– Authentically tell your story to bloggers and press.
– Connect with publications who get YOU and your quirky products/ services.
– Create a content plan for blogs, social media and PR.
– In a nutshell; feel armed with the knowledge to plan your PR world domination (without feeling cringey!).

For all the details and to book, pop on over to > https://form.jotformeu.com/72816344019355

The workshop will be held at The Stanley Road Store HQ, 25 Stanley Road, Brighton, BN1 4NJ. Tix cost £30 and include a workbook to take home too. 

Can’t make it? I also offer 1-2-1 sessions (which are completely tailored to your needs) for £185. Drop me a line: Shelley.welti@gmail.com to chat more! 

Another PR, Social Media & Content Workshop – Back By Demand!

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Last month I super-excitedly (and a little bit nervously, I can’t lie!) held my first group workshop at gorgeous pop-up shop The Stanley Road Store in Fiveways.

The evening saw nine fabulous Brighton-based women in biz get together to learn my top tips for shouting about their businesses on social media, on their website and to publications, in an authentic, non-cringe, way. We also drank fizz, ate chocolate and had honest conversations about what was working for us marketing-wise, with helpful advice shared by everyone. I LOVED it.

While the event was taking place, a few others mentioned on Instagram that they’d love to come to the next one… and so, I was absolutely delighted that the superwoman that is Maxine (founder of The Stanley Road Store and talented babe behind Lost & Foundry) asked me to host another workshop next month.

The date is set for Wednesday 6th December (7-9pm), so please come along, if you’d like to learn how to:

  • Use social media effectively for your unique business.
  • Develop your tone to connect with potential customers, other creatives and influencers.
  • Authentically tell your story to bloggers and press.
  • Connect with publications who get YOU and your quirky products/ services.
  • Create a content plan for blogs, social media and PR.
  • In a nutshell; feel armed with the knowledge to plan your PR world domination (without feeling cringey!).

For all the details and to book, pop on over to > https://form.jotformeu.com/72816344019355.

The workshop will be held at The Stanley Road Store Pop-Up Shop, 132 Preston Drove, Fiveways, Brighton.

 

New Workshop: How To Shout About Your Small Biz – A Social Media & PR Workshop for Creative Business Owners

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I’m super-duper excited to announce that I’m going to be running a workshop at the gorgeous Stanley Road Store – an award-winning Artists Open House and now pop up shop, headed up by megababe Maxine Michaelides of Lost & Foundry fame.

The idea for the workshop, which aims to shake the fear, creative business owners and freelancers have about shouting about what they do, was hatched during a 1-2-1 session I held with Maxine over the summer.

After spending a day with Max, plotting her world domination, she asked if I’d like to run a bigger workshop, where biz owners could get together, learn tricks of the trade and leave feeling confident to crack on with their own PR, social media and web content. It was a big YES from me and now here we are, with just over a week to go!

So, what’s it about and what will you learn?

In this whistle-stop workshop, I’ll be teaching you how to:

  • Use social media effectively for your unique business.
  • Develop your tone to connect with potential customers, other creatives and influencers.
  • Authentically tell your story to bloggers and press.
  • Connect with publications who get YOU and your quirky products/ services.
  • Create a content plan for blogs, social media and PR.
  • In a nutshell; feel armed with the knowledge to plan your PR world domination (without feeling cringey!).

How To Shout About Your Small Biz – A Social Media & PR Workshop for Creative Business Owners takes place on Wednesday 1st November, 7pm-9pm at The Stanley Road Store Pop-Up Shop, 132 Preston Drove, Fiveways, Brighton.

To snap up one of the remaining few tix (£30) book here. Not sure if it’s for you? Drop me an email: Shelley.Welti@gmail.com and we’ll have a natter!

Hope to see you there!

 

Personal Branding: One Girl Band Expertise Session – 4th October

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I’m so excited to announce that I’m going to be sharing my ‘expert’ social media insights into authentic personal branding, alongside amazing personal branding photographer Becky Rui and Cat from Gatto Web who specialises in branding and web design, at the most dreamiest of venues, One Girl Band on Wednesday 4th October.

The Expertise Session aims to help small creative business owners, freelancers and bloggers to authentically attract new customers/ clients – without feeling like they’re not being true to themselves.

I’ll be chatting about why it’s important to show up and be yourself online (and not be another generic account), how to be true to you when it feels like everyone is churning out the same style posts, how to find YOUR ideal followers and connect with people who get you and, not forgetting, why you should combat that ‘pressure to post’ feeling.

Becky will be talking about the importance of photography and how you can use it to grow your business and share your message in a way that feels exciting to you.

While the fabulous Cat will be sharing her top advice into creating your brand’s look – including how to DIY yourself a professional website and creating a colour palette and branding guide.

There’s a few last minute tickets remaining (priced at just £20) so bag yourself one while you can! Hope to see you there!

 

Kind Words From Kirsty, Lavender Blue Photography

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One of the things that makes me ecstatically happy is when a client is happy. Emails like Kirsty’s (aka Lavender Blue Photography, whose web content I worked on last month) make my day.

“A joy to work with, she totally understood exactly what I needed and I loved the tone of Shelley’s writing. I look forward to hiring Shelley again in the near future.”
The pleasure was seriously all mine, Kirsty!
Read more about Lavender Blue Photography’s website re-write here.

Lovely New Web Copy for Lavender Blue Photography

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Where has February gone? It might have been the shortest month of the year, but it’s been a busy one here!

One of my favourite projects from this month has to be working on natural wedding and family photographer, Lavender Blue Photography‘s website content.

lavender web

I met Kirsty for coffee just a few days after jetting back after our honeymoon, early this month and quickly felt my jet-lag deteriorate, moving over for excitement about taking on her website re-write.

Kirsty wanted friendly web copy that represented her stunning photography and the relaxed, unobtrusive service she offers. Now just a few weeks later, the Lavender Blue Photography website has been re-designed and the new copy is now live – doesn’t it look fabulous?

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Check out Lavender’s Blue Photography‘s gorgeous new website here. If you’d like to have a chat about your website words, drop me a line. I’d love to hear from you!

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Here it is. About time too!

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Ta-dah! Welcome to my website. You’d think that someone who’s worked in marketing for years (and who has had their own business for four years!) should have had their stuff together and their website live AGES ago, right? Yes, I know, I know. But I do have an good excuse (sort of).

Fortunately, I’ve been so busy; due to repeat clients and recommendations that I’ve never needed – or had dedicated time – to put together my own website. But, as I’m meeting more and more amazing businesses and babes in biz, it’s getting beyond silly that I haven’t been able to direct potentially interested clientele to my services or just connect with them online.

So, here it is! Hopefully you find all the info you might need on how I can help you with any PR, social media and copywriting needs. Don’t forget that I also run 1-2-1 workshops too, where we can spend a whole day together to plot and plan your world domination. Or y’know just focus on an area or two (be it how to write effective press releases, what to be posting on social media or what sort of blogs will be most interesting for your clients).

Of course, there’s nothing quite like a good old fashioned chin-wag, so if you fancy having a natter, just give me a call: 07907 141 420.

Wishing you a lovely Christmas, filled with fun, good food and fizz!

Shelley